Snippets A Huge Influencer In Google Local Search
If you’re a local business and you rely on walk in customers, then an online presence is becoming a must. Mobile search is growing at a phenomenal rate as consumers discover how easy the process is....
View ArticleWhat Factors Affect Local Search?
Looking over the Top 20 Local Search Ranking Factors, I’ve identified 6 key areas where local search results are affected. These are important management tasks for any business trying to rank their...
View ArticleWhat Comes Up When They Look For You?
Google Think Insights just released the results of a study called “Understanding Consumers’ Local Search Behavior” or, how advertisers can extend their relevance with search. There’s a lot that you can...
View ArticleLocal Marketing Gets A Toy
Yelp is ten years old and they gave everybody else a gift to celebrate — a new toy called Yelp Trends. Now I know it’s a serious tool because it is a decade of data on 98 cities in 20 different...
View ArticleAre You Controlling Your Local Listings?
If you aren’t monitoring all the listings that your business shows up in, you could be in trouble very soon. Not necessarily because a competitor gets vicious and changes your information (it does...
View ArticleIt Looks Like Local Search Gets An Update
There’s a new Google update, and of course that means talk is flying around SEO circles like pigeons in the park. In fact, Search Engine Land has decided this update should be called “Pigeon” because...
View ArticleAre You Pigeon-Proof?
It’s a fact of life: pigeons aren’t such great birds to have around if you are trying to keep the sidewalk clean. So it’s kind of funny to have “Pigeon” be the nickname for Google’s latest update in...
View ArticleAnother Reminder That Local Search Is Important
Well, it happened again. We were going out to dinner and discussing the options, and pizza was mentioned. Being a passenger, it was my job to look up the national brand pizza place and see what their...
View ArticleThe Reason Google Wants To Put A Business On The Map
Recently, Google’s official blog said, “It’s time to put America’s small businesses on the map.” The search giant has a campaign going on right now to help 30,000 cities get their local businesses...
View ArticleWhat Local Search is All About
Since August, local search gurus have been bemoaning the loss of Google’s 7-pack, which has been reduced to a 3-pack. Search Engine Journal’s Matt Southern tells local businesses they shouldn’t be...
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